FIELDNOTES / OUTDOORMake room
to grow.✳
to grow.✳
Fieldnotes Concept project
A warm, flexible identity concept for a modern outdoor and wellbeing brand.
SELECTED THINKING
Work that works
for a reason.
A glimpse at how strategy, design, and digital can come together around a clear idea.
COMMON GROUND / COMMUNITYCloser to
what matters.◒
what matters.◒
Common Ground Concept project
A digital-first community concept designed to make local discovery feel more human.
GOOD FORM / GOODSEveryday,
well made.○
well made.○
Good Form Concept project
A considered ecommerce and content direction for an imagined home essentials label.
OPEN / FINANCIAL WELLNESSMoney with
more meaning.↗
more meaning.↗
Open Ledger Concept project
A clear and approachable identity direction for a fictional financial wellness platform.
These are illustrative portfolio concepts created for this starter website. They are not client work or performance case studies.